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Methodology: Finding the right path for you

Methodology: Finding the right path for you
At EnviroPsych Research we always do a desk top study at the onset of any type of project. Previous research has been done, why not use it! 


In light of your research question and what we find, we will propose a methodology suitable to the purpose of your research. We are equally equipped for both qualitative and quantitative research. Quantitative studies already rely to a certain extent on existing knowledge. Questionnaires are designed to your specific need. Methods employed in quantitative studies may include observation, correlation and developmental designs although questionnaire design is most frequently used. This is due to its flexibility in acquiring specific information. We use a commercial survey hosting service and can send out surveys to hundreds of respondents at a time. We normally work with targeted samples with which our clients already have a relationship and do not target general public. We therefore are definitely not in the business of buying and selling contact information of potential or past respondents. We use SPSS or Excel for quantitative analysis.

Qualitative research is used in exploratory studies, with small sample groups of specifically targeted people. We therefore conduct face to face interviews and focus groups at venues that are suitable and most comfortable to the interviewees themselves. We use Atlas.ti to analyse quantitative data.


Costs are always informed by the scope of work and the direct costs involved. A rule of thumb would be:

Quantitative surveys (excl. direct costs):                                                            R 160 per completed survey

Qualitative research with more than 10 interviews (excl. direct costs):                  R 5 000 per interview and R 15 000 per focus group

Please discuss your research needs with us for a tailored quotation that would address your specific research question.



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